Social & community
- Content planning, publishing and moderation
- Instagram, TikTok, X and Facebook, for brand and trust content within each platform’s rules
- Transparent brand participation on Reddit, forums and Telegram
6 OR 12 MONTHS / A LAUNCH PARTNERSHIP
Your social &
creative lead.
Built around your launch.
Your marketing director sets the strategy. I run the social channels, produce the creative and report what works—within your brand system, from pre-launch onward.
Discuss the partnership
40 HOURS / WEEK · START BEFORE 15 OCT
CAIRO · ARABIC / ENGLISH
EGP45.90
Per form lead
151 leads in the current campaign
−71%
Cost per lead vs.
the June campaign
5
Closed deals
reported by the client
CORE EDGE / Egyptian real estate · Meta Ads Manager + client-reported sales. See the evidence ↓
01 / YOUR BUSINESS
01
Your plan, as I read it
What your research says, and what it means for my work
I read the research document and both Budai Media breakdowns. Here is the plan as I understand it, section by section, with how each point changes the way I'd work from day one.
In short
- Your proposed acquisition channels are Google and email; organic social supports trust. Channel eligibility comes first.
- Prepare retention content before scaling spend, then test repeat-order assumptions against your own data.
- Compliance is part of every brief, not a review at the end.
- Reputation is earned in public, with independent test results.
AreaWhat it means for my workTap a row for the research behind it
Positioning
Every caption, visual and video stays inside research-use positioning. No outcome, dosing or personal-use language, in any post, reply or ad.
From the supplied research · to validate
A long-term, low-key, reputable research-use brand. Your research separates the strict research-use operators (account-gated catalogue, 21+ entry, batch COAs) from lifestyle "wellness" sellers, and flags the lifestyle model as the opposite end of the risk spectrum.
Competitors
Content borrows what builds trust (COA transparency, useful tools, a visible company) and avoids what erodes it (self-authored praise). I’d turn approved batch reports into recurring content with direct links to the source.
From the supplied research · to validate
mspeptides: account-gating doubles as email capture, and product names changed under platform pressure. xlpeptides: a standalone COA library, a free reconstitution calculator, visible company registration and crypto at checkout. PSPeptides: "reviews" self-published on its own blog, flagged low-trust.
Content style
I use the storytelling and structure, never the substance. Hooks, metaphors and education formats yes; effect claims behind a disclaimer, no.
From the supplied research · to validate
The creator breakdowns show techniques that transfer (a pattern-interrupt hook, a single strong metaphor, chaptered long-form, video → lead magnet → list funnels, a "no hype, no guessing" tone). They also flag what doesn't transfer: mechanism, protocol and human-use detail, and "disclaimer as fig leaf" formats.
Channels
Your proposed paid-channel priority is Google. The social channels run organically and are built for brand and trust. I support Merchant Center hygiene on product naming, imagery and copy.
From the supplied research · to validate
The supplied case studies favour Google over paid social. Category eligibility, product presentation and any disapproval assumptions need to be checked against current platform requirements before campaigns are planned.
Economics
Creative and content concentrate on the 3–4 flagship products first. Social and email are judged on repeat orders, not only first sales.
From the supplied research · to validate
AOV around $100–200, 60–70% gross margin, first-purchase breakeven at 1.3–1.5× ROAS. 50–70% of buyers reorder within 90 days on a 4–6 week cycle. Four products typically drive 60–70% of revenue.
Email & retention
I prepare copy and creative for welcome, abandoned-cart, post-purchase and reorder flows. The director and developer own platform selection, implementation and testing.
From the supplied research · to validate
The Budai case: $182K in 50 days from a zero list across 8 lifecycle flows (welcome, browse and checkout abandonment, post-purchase, returning, VIP). Klaviyo banned the category, so the account moved to Fluent CRM. Account-gating built the list on its own.
Payments
My background is on the risk side of payments. I can flag copy, imagery and customer messaging for review with the director and the relevant provider.
From the supplied research · to validate
Two processors in parallel plus a crypto-to-fiat backup. Processor eligibility and tracking requirements need to be verified for the business. Checkout reliability is another factor to review alongside campaign performance.
Enforcement
Compliance is part of every creative brief. Anything borderline goes to the marketing director before it's published.
From the supplied research · to validate
The supplied research flags human-use messaging as a key risk. The team should validate applicable requirements before approving product claims.
Community
The brand shows up in communities as itself, early and consistently, and leads with independent test results. Its reputation is built slowly and in the open.
From the supplied research · to validate
No official vendor list exists; trust is a rolling consensus. Independent testing (Janoshik) and HPLC plus mass-spec COAs carry the most weight. Long-tenured accounts matter, and bursts of new accounts praising one vendor are spotted and called out.
Budget & phasing
The proposed plan follows your launch dates. The content library is built before launch so it's ready when spend starts.
From the supplied research · to validate
€5,000 a month to start, with about a third held for organic content production. Pre-launch until 20 October (owned audience), launch 20 October to mid-November (Google at modest spend with retention live), then growth reinvested from profit.
02 / THE ROLE
A clear lane.
A close working partnership.
Social media and creative lead, co-pilot to your marketing director. I work within your brand system and turn priorities into work ready to publish.
Creative production
- Posts, carousels, short video and motion
- Product and campaign visuals
- Ad and email creative, plus reusable brand templates
Performance & retention
- Campaign copy and imagery with the director
- Email flow copy and design
- Landing pages with your developer; weekly numbers and monthly reporting
You retain: strategy, budget and final approval.
One dedicated lead, with backup. You work with me directly. Behind me is a small studio team, so work doesn’t stop if I’m sick or on leave, launch weeks get extra hands at no extra cost, and landing-page fixes don’t have to wait for your developer.
Channel risk: owned channels (email list, Telegram) are built from day one, so no single platform can switch off the brand.
AVAILABILITY / ALREADY DISCUSSED WITH NIMA
40 hours a week, dedicated to your team.
I’m ready to leave my current role for this engagement, as discussed with Nima. My agency will continue operating, with my two team members handling its client delivery. We’ll confirm the transition date and working-hour overlap on our call.
THE WEEKLY BASELINE
What you can expect from me.
A proposed starting cadence, refined with your marketing director in week one.
5
Feed posts & carousels
Instagram · Facebook · X3
Short videos
Reels · TikTokDaily
Stories & community
Every working daySame day
Replies & moderation
Within agreed working hoursWeekly
30-minute director call
Plus a numbers updateMonthly
Written performance report
What worked · what changesChannel mix, adaptations and approval timings are agreed together. Tools and ad spend come from your budget, without markup.
03 / COMMUNITY
03
Community strategy
Building trust on Reddit, forums and Telegram
You named these communities as the priority, and your research (section 6) shows why. There's no official vendor list, so buyers decide who to trust from independent lab testing, long-standing accounts and consistent answers over time. The strategy below builds that reputation for the brand from launch day, with transparent participation and respect for each community’s rules.
01 · IDENTITY
One named brand account per community
Clearly identified as the brand on Reddit, the key forums and Telegram. Every community's self-promotion rules are read first, and moderators are contacted before the first post.
02 · PROOF
Independent lab results, every batch
Third-party test results (HPLC plus mass spec) are posted as they arrive, including the unflattering ones. That is the single strongest trust signal your research found.
03 · ANSWERS
Answer questions in the open
Testing, sourcing, storage, shipping and support, answered quickly and in public. The same questions become an FAQ and a content series.
04 · ACCESS
Team Q&A threads
Scheduled Q&A threads with the team where subreddit rules allow, focused on quality control, testing and logistics.
05 · OWNED
Our own Telegram channel
Batch releases, new lab results and restock alerts, feeding the account-gated site and the email list. We also invite subscribers to join the email list, reducing reliance on any single channel.
06 · CUSTOMERS
An early-customer circle
Real first customers are invited to share honest feedback on service, testing and delivery, openly identified as customers. We never pay for praise.
How we measure it: community mentions, branded searches, Telegram subscribers, and email sign-ups coming from community links, reported monthly.
04 / CREATIVE
One idea.
Three ways to make it useful.
A proposed content series: help readers find and understand the evidence behind a batch. These are illustrative concepts prepared for this proposal—not published client work. Final execution follows your brand kit and approved source material.
THE BATCH NOTES01 — 03
A GUIDE TO THE EVIDENCEStart with
Start with
the batch.
Then read
the report.
BATCH IDLAB REPORT
RESEARCH USE ONLYILLUSTRATIVE CONCEPT ↗︎
Carousel / 3-slide outline
Make the evidence easier to navigate.
- Find the batch. Show where the identifier appears.
- Match the report. Point to the corresponding independent report and its date.
- Read in context. Link to the original document and explain the reported fields using approved copy.
Purpose: turn a recurring question into a useful, saveable reference.
Proposed caption: “Looking for the report for your batch? Start with the batch identifier, then open the matching document in our report library.”
THE BATCH NOTES / MOTION15 SEC
00–04 SECFind the ID.BATCH / ———
04–10 SECMatch the document.REPORT / ↗︎
10–15 SECRead the source.VIEW REPORT →
STORYBOARD · NOT A FINISHED VIDEO
Short video / proposed storyboard
A useful answer in 15 seconds.
Close-up of the batch identifier. Cut to the matching report entry. End on the source document and a clear “View report” action.
- Simple cuts and one restrained highlight.
- Readable captions; understandable without sound.
- Actual packaging and report supplied by the team.
Purpose: help a first-time visitor complete one task without adding claims or visual noise.
THE BATCH NOTESLAUNCH / 01
EVIDENCE, WITH A DIRECT LINKThe report.
EXPLORE THE REPORT LIBRARY ↗︎
The report.
Not just
the headline.
EXPLORE THE REPORT LIBRARY ↗︎RESEARCH USE ONLYILLUSTRATIVE CONCEPT
Launch visual / organic & email
Give transparency a recognisable format.
A typographic visual that directs readers to the original reports. The same layout can become an email header, a pinned post and a recurring series.
Purpose: make evidence easy to find across the brand’s own channels.
Production dependency: publish only when the report library is live and the linked documents have been approved by the team.
Creative direction only. No test results, product claims or client endorsements are implied. This is the thinking I would adapt to your identity.
05 / THE PLAN
Start with the launch.
Build from what we learn.
Both terms share the first six months. A 12-month partnership adds continuity for retention, partnerships and expansion, guided by results and your priorities.
PROPOSED ONBOARDINGYour first 14 days, made concrete.
Your first 14 days, made concrete.
Get the inputs right.
Review the brand kit, launch priorities, channel access and approved claims with the director. Audit the existing content and agree who signs off each type of work.
Ready for review: channel priorities + approval workflow.Make the first batch.
Develop reusable templates and the first proposed week of content: five feed posts or carousels and three short-video concepts, with captions and a publishing calendar.
Ready for review: templates + first-week creative drafts.Put the workflow into practice.
Incorporate feedback, prepare approved assets for the agreed launch schedule, and establish the community response guide and first reporting baseline.
Ready for review: approved content queue + first weekly update.Timing assumes access, brand assets and source material at kickoff, plus timely feedback from the director. Publishing follows the agreed launch schedule.
Launch, establish the workflow, then review at six months.
PRE-LAUNCHBefore 20 Oct
Prepare the content, accounts and launch journey.
- Build the social templates, launch visuals and approved content backlog around the brand kit.
- Prepare waitlist and email-capture copy with the director and developer; keep accounts company-owned, with founders as admins.
- Review site copy and imagery with the director. Agree tracking requirements with the developer before launch.
Deliverable / A launch content library, publishing calendar and agreed approval workflow.
MONTH 1Launch
Launch with a focused first offer.
- Focus creative on the agreed 3–4 flagship products. The director owns channel eligibility, Google campaigns and budget; I supply copy and visuals.
- Prepare welcome and abandoned-cart email creative with the team, on a platform approved for the category.
- Publish the agreed organic cadence, answer community questions and record the first performance baseline.
Deliverable / Launch assets, email creative, a live publishing cadence and the first report.
MONTHS 2–3Learn & improve
Turn real customer questions into better content.
- Build post-purchase and reorder email creative. Treat the research’s 4–6 week reorder cycle as a hypothesis to check against actual behaviour.
- Refine product copy and campaign assets with the director; support additional eligible channels only when the team approves them.
- Report monthly on content, community referrals and available sales signals—including what did not work. Turn repeated questions into useful FAQs.
Deliverable / A repeatable workflow, retention creative and monthly recommendations.
MONTHS 4–6Refine & review
Build on the evidence from launch.
- Develop new creative around stronger-performing products and prepare returning-customer and VIP email content.
- Turn approved independent reports into a recurring brand series and support useful search content with the team.
- Review the first six months with the founders: results, production capacity, priorities and whether to extend.
Deliverable / Documented assets and workflows, a six-month review and a proposed next phase.
MONTHS 7–912-month term
Deepen retention and partnerships.
Support subscription and reorder journeys with creative, develop disclosed partner content, and continue the search-content programme with the team.
Deliverable / Retention and partnership creative, plus a quarterly review.
MONTHS 10–1212-month term
Support the next chapter.
Prepare creative for new product lines or markets if the team chooses to expand. Document the year’s learning and propose the year-two plan.
Deliverable / Expansion assets where agreed, a year-one report and year-two priorities.
You want to launch, then evaluate.
Establish the content workflow, learn from launch and review the partnership at month six. Documented assets and processes make the next decision easier.
You want continuity after launch.
Keep the creative context in one place and use the launch learning to improve retention content and repeat campaigns. New channels or markets are agreed separately.
Scope first. Commercial terms on our call.
We’ll agree priorities, production scope and approval timings before confirming the term. Platform-dependent work follows eligibility review and director approval.
We’ll agree priorities, production scope and approval timings before confirming the term. Platform-dependent work follows eligibility review and director approval.
06 / SELECTED WORK
See the creative behind the work.
Two different brands, two different voices: a residential launch and a restaurant expansion. Selected layouts and visual assets from my work.
01 / CORE EDGE · AURA
Social design · visual assetsA coordinated property launch.
A three-panel composition combining Arabic and English copy, plan information and architectural imagery. The restrained gold-and-cream treatment connects the informational panel with the wider project visuals.
View supporting renders & three Instagram screenshots
Architectural renders are project visualisations. The Instagram screenshots show the published feed and an educational carousel; they are not performance reports.
02 / KAMEL EL MENOFY
Arabic banner designA clear message for a new location.
Message in English“Coming soon
“Coming soon
in Waslet Dahshur.”
A simple hierarchy: opening announcement first, location second, with the brand mark alongside. Charcoal and gold keep the message consistent with the restaurant’s identity.
07 / THE PROOF
Creative work.
Commercial evidence.
My strongest case combines brand, web, social and paid media. The results below come from Egyptian real estate. They demonstrate my execution experience; your launch will establish its own benchmarks. What transfers is the method: test creative weekly, cut what doesn’t convert, and report cost per result with the source attached.
CASE RECORD / CE–01Live · ongoing
Core Edge & AURA:
from brand identity to lead generation.
Since June 2026, I’ve built the identity, bilingual website, social channels, 3D renders and launch materials for the AURA villa compound. I also set up and run the Meta lead campaigns that feed the sales team.
Observed result
Cost per form lead · 71% lower
Comparison of two campaigns, not a controlled test.
Comparison of two campaigns, not a controlled test.
What the evidence shows
The current campaign generated 151 form leads on approximately EGP 6,931 in spend. The client reports three closed deals from this campaign and two from June.
Source: Meta Ads Manager, read 23 Sep 2026. Sales outcomes are client-reported; qualification is separate from the platform’s form-lead count.
View campaign evidence 3 screenshots
Tap an image to inspect it. Use “Actual size” for detail.
Kamel El MenofyRestaurant chain / Social + digital menu live; ordering website and app in development
I run Facebook and Instagram and built the bilingual digital menu. With a developer partner, I’m building a direct-ordering website and delivery app for the six-branch chain.
View the live menu ↗︎
View the live menu ↗︎
SandersInternational property / Social presence built and managed · 2024–25
I worked with Nima at Sanders, building the LinkedIn company page, launching Instagram, and producing, publishing and moderating content across LinkedIn, Instagram and Facebook alongside my sales-advisor role.
View Instagram ↗︎
View Instagram ↗︎
More work in progressEgyptian United / Rose Hotel / Cat Hotel
Egyptian United: the client accepted the work after reviewing it. The bilingual brokerage site is built and awaiting domain confirmation.
Rose Hotel: Airbnb management and rebrand underway. The client has given positive feedback; the broader growth engagement remains under discussion with the partners.
Cat Hotel: the client reviewed and accepted the work, then signed the rebrand and 90-day partnership starting 1 October 2026. Research covered ten named competitors and account consolidation.
08 / HOW I WORK
Clear ownership.
No surprises.
Background & experience
00
Profile
Who's writing this
I also run a small studio in Egypt (brand, web, apps and growth for real-estate, hospitality and restaurant clients, including 3D renders and launch campaigns), with two team members handling its client delivery. My background combines creative delivery, customer-facing operations and risk review:
Now
Verification specialist · PayPal, high-risk team
Fraud, compliance and KYC/AML review on high-risk accounts. Remote.
2024–25
Sales & marketing advisor · Sanders
Off-plan real estate for international buyers, plus the brand's social media. Remote.
2024–25
Sales advisor · AT&T
Remote sales for the US market.
2019–24
Hospitality management · Malmö, Sweden
Five years running restaurant operations, staff and guest experience at Nima’s restaurant.
2012–18
Financial manager · UDC Contracting, Sudan
Budgets, reporting and cost control for a contracting company.
BasedCairo, Egypt · worked in Sudan, Sweden, Egypt
LanguagesArabic, English
EducationCommerce & Business Administration
Google Ads in this category is new to me; my contribution is creative and execution support under the marketing director.
NEXT STEP / 30 MINUTES
Let’s agree the role.
Then get ready for launch.
A call with the founding team to agree priorities, the 6- or 12-month term and commercial details. We’ll also confirm the transition date and working overlap before kickoff.
01 / PRIORITIES02 / SCOPE & TERM03 / COMMERCIAL DETAILS
Replies within working hours, Cairo time (GMT+3).